LATV Festival

NATPE's Reality Innovator Awards

“The Biggest Loser,” NBC’s highly-rated unscripted and life-altering reality series, which challenges and encourages overweight contestants to shed pounds in a safe and recommended manner, will be honored with NATPE’s second annual Innovator Award at the LATV Fest on Wednesday July 8. Executive producers JD Roth, Todd Nelson, Mark Koops, Dave Broome and NBC Entertainment and Universal Media Studios Co-Chairman Ben Silverman will all be on hand to accept the award at a cocktail reception that evening. NATPE created the Innovator Award to recognize outstanding achievement in nonscripted programming. Recipients of the award showcase extraordinary passion and leadership, leveraging their platform in new, innovative and productive ways. “The Biggest Loser” gathers contestants from across the country to face real-life temptations, while being provided with approved weight-loss skills and resources in an effort to help them transform their bodies, health -- and ultimately -- their lives. Contestants work out under the supervision of professional trainers Jillian Michaels and Bob Harper who are also planning to attend the Innovator Award celebration. “’The Biggest Loser’ is an inspiring example of television’s ability to touch the lives of viewers in a positive way that can have significant impact on their lives,” commented NATPE’s President and CEO Rick Feldman. “NATPE is proud to honor the series and its producers with this award.” This season, “The Biggest Loser” partnered with General Mills and Feeding America to launch the Pound for Pound challenge, an initiative that encourages Americans to lose weight and feed the hungry. For every pound viewers pledged to lose, a pound of groceries was delivered to a local food bank. Due to the success of the challenge, more than three million pounds of groceries are being delivered to local food banks across the U.S. "On behalf of 3 Ball Productions, Reveille, and 25/7 Productions, we are honored to receive this award," said executive producer JD Roth. " 'The Biggest Loser' has become a household brand that is changing the shape of America, one season at a time. We are honored to be recognized with the 2009 Innovator Award and will continue to inspire audiences worldwide by helping people recapture their lives, the healthy way.” "We are honored to receive this award and so proud of this series, which has inspired millions of people to make healthy changes in their own lives as they watch contestants achieve life-changing results on the show," added Paul Telegdy, Executive Vice President Alternative Programming, NBC and Universal Media Studios. "The Biggest Loser" is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. Ben Silverman (NBC's "The Office," "Ugly Betty"), Dave Broome ("A Model Life with Petra Nemcova," "Tsunami Aid: A Concert of Hope"), JD Roth ("Age of Love," "Beauty and the Geek"), Todd A. Nelson ("Unan1mous," "Beauty and the Geek") and Mark Koops ("American Gladiators," "Shear Genius") serve as executive producers. Read all Innovator Award press clippings. Click here.